Cost-Per-Click
Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.
A more thorough definition of cost per click.
Why CPC is important to you and your PPC campaigns.
How to lower your cost per click while maintaining (or even improving) traffic and conversion levels.
A "click" on one of your PPC text ads or display banner ads represents a visit, or an interaction with your company's product or service offering. Every click in a PPC campaign represents attention from a person who is searching for something that you offer. This attention is what you're buying, as an advertiser, so it's important to note two factors:
What type of attention you’re going after, and
How much you’re paying for it.
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